A clearly defined SEO strategy provides the roadmap for your SEO campaign outlining its goals and objectives, the target audience, and the tactics and techniques that will be used to achieve the desired results.
Without an SEO strategy your campaign becomes difficult to measure and runs the risk of becoming a wasteful exercise in terms of effort and resources.
Apart from optimising your site for relevant keywords and phrases to boost search engine rankings, onsite SEO is also about providing an awesome user experience to build greater trust and credibility for your business and gaining higher conversion rates.
Technical SEO helps to ensure that your website is technically sound and able to perform well in search results. This SEO service includes:
Creating valuable content consistently establishes your business as a trusted authority in your industry in the eyes of Google, boosting rankings. Not only that, it also serves to build trust and brand affinity with your audience which increases the likelihood of website visitors becoming customers.
Link building is the process of acquiring good-quality inbound links (also known as backlinks) to your website. These links act as a vote of confidence for the quality and credibility of your site, and can help to improve its ranking in search engine results pages.
Local SEO refers to the practice of optimising a website to rank higher in search results and Google's Map Pack for geographically-relevant searches (e.g. “app developer in Durban”). It help to increase visibility, drive traffic, and improve the overall online presence of the business.
If you’ve signed up to one of our SEO packages you get a detailed SEO report every month. We’ll also provide you with our expert analysis outlining next steps on exactly how to fine tune your SEO campaign to get a leg up on your competition in the search engine results.
Each of our monthly SEO packages covers the following at different scales, depending on the package: SEO Strategy, Onsite SEO, Technical SEO, Content Creation, Link Building, Local SEO, SEO Reporting. Learn about these SEO services here.
Search Engine Land does a great job of explaining what SEO is:
"SEO stands for "search engine optimization." In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business."
You can read the full article here.
SEO, is the practice of improving the ranking of a website on search engines like Google or Bing. When people search for keywords related to your business, you want your website to appear as close to the top of the search results as possible.
There are many factors used by the algorithm of each search engine that go into how it determines the ranking of a website, including the quality and relevance of the website's content, the number and quality of links from other websites, and the design and performance of the website.
By optimising your website for these and other factors, you can improve its ranking and increase the number of visitors you receive from search engines.
Our SEO offering has 3 steps. Our SEO Assessment which costs R4250 + VAT is the first step. The next step is SEO Setup and the cost for that depends on a combination of the feedback from our SEO Assessment of your website, your industry and your business objectives. We can provide a quote for this step at your request.
The last step is monthly SEO which does not require that you complete the first two steps but we highly recommend it. You can find out why and download our monthly SEO costs in the "Our SEO Process & Packages" section of this web page.
The amount of time it takes for SEO to have an effect on a website's search engine rankings can vary. It depends on various factors, including the age of the website, the competitiveness of the industry, and the quality and quantity of the website's content.
In general, it can take anywhere from a few weeks to several months for the results of SEO efforts to become noticeable. It's important to be patient and to continue working on improving your SEO over time. It's also important to keep in mind that SEO is a long-term strategy, and consistent effort is needed to maintain and improve a website's search engine rankings.
Absolutely! If your existing website has built up SEO authority and keyword rankings over time you may lose ground on your SEO if you don't consider what impact your website redesign will have on your site architecture, URLs, content and even backlinks.
If in doubt, seek advice from a reputable SEO company. We'd love to help.